Course curriculum

  • 1

    Getting Started

    • Welcome Video

    • Syllabus

    • Worksheet downloads

    • Schedule Your 1:1 Author Coaching Calls
  • 2

    Lesson 1: Digital Strategy

    • Digital Strategy
  • 3

    Lesson 3: Earned Digital Media Outreach

    • Earned Digital Media

    • Lesson 3 Supplemental: EDM Mini Course: Website Traffic Research

    • Lesson 3 Supplemental: EDM Mini Course: Fiction Research

    • Lesson 3 Supplemental: EDM Mini Course: Nonfiction Research

    • Lesson 3 Supplemental: EDM Mini Course: Drafting a Pitch Letter
  • 4

    Lesson 4: Organic Social Media

    • Organic Social Media

    • Lesson 4 Supplemental 1: Instagram Tour

    • Lesson 4 Supplemental 2: Creating Your First Instagram Post

    • Lesson 4 Supplemental 3: Instagram Hashtags 101

    • Lesson 4 Supplemental 4: Key Principles for Instagram Growth

    • Lesson 4 Supplemental 5: What is Content Marketing?
  • 5

    Lesson 5: Social Media Content

    • Lesson 5 Supplemental 2: Visual Design

    • Lesson 5 Supplemental 1: Designing in Canva
  • 6

    Lesson 6: Social Media Advertising

    • Social Media Advertising

    • Lesson 6 Supplemental 1: Programming a Custom Audience

    • Reference: Programming a Facebook Ad Audience

    • Interactive Facebook Audience Training

    • Reference: Programming a Facebook Ad

    • Lesson 6 Supplemental 2: Programming a Facebook Ad

    • Lesson 6 Supplemental 3: What is A/B Testing?

    • Lesson 6 Supplemental 4: How to Program an A/B Test in Facebook Ads Manager
  • 7

    Lesson 7: Twitter Ads

    • Twitter Ads

    • Lesson 7 Supplemental: Twitter Crash Course

    • Reference: Twitter Crash Course
  • 8

    Lesson 8: LinkedIn Ads

    • LinkedIn Ads
  • 9

    Lesson 9: Paid Digital

    • Paid Digital

    • Lesson 9 Supplemental: Programming a Sponsored Product Campaign with Amazon Advertising
  • 10

    Lesson 10: Analytics

    • Analytics

    • Lesson 10 Supplemental: Calculating Analytics

    • Reference: Analytics
  • 11

    Supplemental Lesson: Project Management

    • Project Management
  • 12

    Supplemental Lesson: Email Newsletters

    • Why Email Newsletters?

    • Getting Started with Flodesk

    • Getting Started with Mailchimp